Palm Beach
For its new collection, Maison Aurélie Bidermann focuses its gaze on Palm Beach, amidst palm trees, sunshine, and the new mythologies of Café Society. Two words that have been inspiring dreams for over a century.
A favorite destination for the jet set, fashion icons, and film stars, Palm Beach embodies the exuberant indulgence of a resolutely American way of life. Its images were immortalized by the legendary photographer Slim Aarons, enhanced by the film of Preston Sturges (1942), and reinterpreted by the series "Palm Royale" (2024).
Today, Maison Aurélie Bidermann offers its own vision of this sun-drenched island, bordered by a blue lagoon, a symbol of a "happy way of life" infused with style and color. For over a century, Palm Beach has attracted personalities from all over the world to its palm trees, for a day or forever.
Through six themes, the House reinterprets, with its playful character, the magic of the place, its nuances, its architecture, and its sunsets. It also pays homage to the strong women who have left their unique mark on Palm Beach, offering an invitation to escape and dream.